Segment before spend
Map user jobs-to-be-done and create distinct audience clusters before campaign setup.
INTERMEDIATE · 9 min read
Audience Targeting Strategy for Painted Door Tests
How targeting choices can distort or improve Painted Door Test conclusions.
painted door targetingaudience strategy for validation
Avoid blended reporting
Do not collapse all audiences into one metric bucket. Segment-level signal is what drives product direction.
Iterative narrowing
Start broader, then narrow based on high-intent segment response patterns and cost efficiency.
Frequently asked questions
How many segments should I test first?
Start with 3 to 5 focused segments for clean comparisons.
Should I use broad optimization immediately?
Not at first. Early tests need tighter control.