Acquisition layer
Track CTR, CPC, CPM, and audience-fit by segment to ensure traffic quality before interpreting deeper funnel events.
INTERMEDIATE · 9 min read
Demand Signal Metrics That Actually Matter
A metric framework for evaluating Painted Door Test quality beyond vanity clicks.
painted door metricsdemand signal metrics
Intent layer
Track install initiation, onboarding completion, and high-friction actions. These are stronger than top-funnel clicks.
Decision layer
Use composite scorecards combining conversion quality and unit economics. A single metric is rarely enough.
Frequently asked questions
Is click-through rate enough?
No. It is a directional indicator, not a go or no-go decision metric.
What metric should founders prioritize?
Cost per qualified intent event and downstream retention proxy behavior.