Best moment
Run it after you have a clear user problem hypothesis and before committing major engineering capacity.
BASIC · 6 min read
When Should You Run a Painted Door Test?
Timing framework for when to run Painted Door Testing in your product lifecycle.
when to run painted door testtiming painted door testing
Good trigger events
New product lines, adjacent market expansion, and high-uncertainty roadmap bets are ideal candidates.
When not to run
Do not run without clear audience definition, clear success thresholds, or traffic distribution plans.
Frequently asked questions
Can I run one test per feature?
Yes for major features, but prioritize by business impact.
How long should the test run?
Long enough to hit statistically meaningful sample and stable trend behavior.